Fujicolor 100 - the universal solution

Fujicolor 100 is a pure magic. It’s a cheap 100 ASA film but push it to 400 and it will perform better than a more expensive 400 ASA counterparts:

With its beautiful tonality, t can be a perfect replacement of a 400 ASA black and white film as well:

Not bat on its nominal speed either:

There are days when I don’t want to think over every possible shooting situation which can come across during the day. I just throw a few rolls of Fujicolor 100 into my bag – and that’s it!